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Got some important news you want to share with the public? Yolanda Y. Harris brings positive media attention to her clients. Her public relations campaigns have triggered legislative debate and influenced change in public policy, including the $100 million expansion of Illinois' subsidized child care program.
Whether she's managing the accounts of a PR firm, or working on the client side, Yolanda Y. Harris is skilled in creating smart PR strategies for a variety of industry sectors, including government, nonprofits, universities and real estate development organizations.
ABC7 Chicago's Judy Hsu interviews Sister Therese O'Sullivan (center), co-founder and former executive director of Southside Center of Hope (formerly St. Martin de Porres House of Hope) and Angelia Holman, former client of the organization, for a Newsviews segment.
"There’s a reason the result of media relations is called “earned media.” PR professionals like Yolanda who are successful at getting clients media coverage really do earn it. Yolanda achieves because she approaches every project as a journalist – inquisitive, detailed and thorough. She gathers the elements journalists may need for their work, and they notice that preparation. When her pitching begins, stories are ready to go, clients can be responsive and journalists can meet deadlines.”
-Kimberley Rudd, president and senior counselor, Rudd Resources LLC
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With an eye and ear for news, Yolanda Y. Harris and her associates know how to gather and convey the right kind of information to attract the attention of news reporters. Following are just a few of the media relations campaigns Yolanda Y. Harris developed and implemented over the years:
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Yolanda Y. Harris promoted the employment services of the Illinois Department of Employment Security by producing and hosting a series of cable shows on CAN TV. Check out one of her segments below: