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A Case Study

August Gospel Fest Brings Joy to Roseland Neighborhood       

Challenge
  • Boost attendance at Universal Community M.B. Church third annual outdoor gospel festival in Chicago's Roseland Neighborhood in the summer of 2010

  • Small budget and six weeks to produce results

Strategy
  • Distributed flyers and posters throughout neighborhood

  • Pitched targeted mainstream and community media

  • Positioned the event as bringing joy to a community that has suffered devastation from violent crimes 

Results
  • A doubling of attendance at festival compared to previous year (more than 200 festival attendees)  

 

  • Feature stories in the Chicago Tribune and the Chicago Crusader

"This was the greatest turnout we’ve ever had for our festival, thanks to the marketing services of Yolanda Y. Harris."—

The Rev. Dorothy Caffey, pastor of the Universal Community M.B. Church

The Universal Community M.B. Church Gospel Fest. Above are the church's youth dancers and children enjoying festivities. Photo by Yolanda Y. Harris