Integrated Marketing Communications ▪
▪ Public Relations ▪ Internal Communications
Trained in the science of integrated marketing communications, Yolanda Y. Harris brings a unique perspective and skill to communications planning.
She understands that building an effective communications strategy starts with understanding the needs, desires and behaviors of targeted consumers.
A Case Study
Neighborhood Housing Services of Chicago
Increase awareness of Neighborhood Housing Services of Chicago's homebuying and lending services in the spring of 2019. *
Conducted primary and secondary research on the target market, competitive landscape and perceptions of the organizations' services.
Developed a marketing campaign consisting of billboards, radio and digital ads and direct mail postcards.
Created messaging targeting first-time African-American and Latino home buyers and featured the slogan, "Your Path to Home Ownership."
Campaign drew 3,000 page views to a specially-created landing page in a six-week period and increased daily audience reach on Facebook to 263 from 12 in a six-week period.
*Note: Yolanda Y. Harris provided marketing communications services to Neighborhood Housing Services of Chicago as a consultant for Rudd Resources LLC.