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Public Relations

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A Case Study

What Would Justice Look Like Without Jails? 


Promote Illinois Humanities' 2019 art exhibition, created to encourage dialogue on the injustices of our criminal justice system and possible solutions *


Alexandria Eregbu, the curator for Envisioning Justice, gives a tour of the exhibition.

Photo by Yolanda Y. Harris

  • Created multiple opportunities for reporters to report on the exhibition before its opening day

  • Created a story bank that contained descriptions, photos and videos of artists' preparation activities for the exhibition occurring in different parts of Chicago

  • Pitched different stories in exclusive-like fashion to different reporters

  • 12,000 visitors to the art exhibition in a three-month period.

  • 20 earned media placements within a two-month period 


Commissioned artist Dorothy Burge posing with the quilt she created for the exhibition to heighten awareness of the police murder of Laquan McDonald. Photo by Yolanda Y. Harris

*Note: Yolanda Y. Harris provided PR services to the Illinois Humanities as a consultant for Rudd Resources LLC.

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