Public Relations

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A Case Study

What Would Justice Look Like Without Jails? 

Challenge

Promote Illinois Humanities' 2019 art exhibition, created to encourage dialogue on the injustices of our criminal justice system and possible solutions *

Strategy

Alexandria Eregbu, the curator for Envisioning Justice, gives a tour of the exhibition.

Photo by Yolanda Y. Harris

  • Created multiple opportunities for reporters to report on the exhibition before its opening day

  • Created a story bank that contained descriptions, photos and videos of artists' preparation activities for the exhibition occurring in different parts of Chicago

  • Pitched different stories in exclusive-like fashion to different reporters

Results
  • 12,000 visitors to the art exhibition in a three-month period.

  • 20 earned media placements within a two-month period 

Commissioned artist Dorothy Burge posing with the quilt she created for the exhibition to heighten awareness of the police murder of Laquan McDonald. Photo by Yolanda Y. Harris

*Note: Yolanda Y. Harris provided PR services to the Illinois Humanities as a consultant for Rudd Resources LLC.