Media Outreach ▪ Press Conferences ▪ Editorial Board Meetings ▪ Community Events
A Case Study
What Would Justice Look Like Without Jails?
Promote Illinois Humanities' 2019 art exhibition, created to encourage dialogue on the injustices of our criminal justice system and possible solutions *
Alexandria Eregbu, the curator for Envisioning Justice, gives a tour of the exhibition.
Photo by Yolanda Y. Harris
Created multiple opportunities for reporters to report on the exhibition before its opening day
Created a story bank that contained descriptions, photos and videos of artists' preparation activities for the exhibition occurring in different parts of Chicago
Pitched different stories in exclusive-like fashion to different reporters
12,000 visitors to the art exhibition in a three-month period.
20 earned media placements within a two-month period
Commissioned artist Dorothy Burge posing with the quilt she created for the exhibition to heighten awareness of the police murder of Laquan McDonald. Photo by Yolanda Y. Harris
*Note: Yolanda Y. Harris provided PR services to the Illinois Humanities as a consultant for Rudd Resources LLC.