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A Case Study
Retiring Nun Keeps Fighting
Women's Drug Addictions
The Southside Center of Hope (formerly St. Martin de Porres House of Hope), a drug recovery home for women in Woodlawn, desired to publicize the 2016 retirement celebration and 33-year legacy of its co-founder Sister Therese O'Sullivan. The organization has been one of Chicago's best-kept secrets.
Yolanda Y. Harris developed a public relations strategy that highlighted the 77-year-old nun's 33-year fight against drugs, and offered exclusive stories of current and former clients of her drug recovery home. This angle was pitched, in the context of the nation's current opioid and heroin crises, to TV news talkshows, radio programs, religious media and specific reporters at targeted print and online publications.
An increase in in-kind contributions to the organization.
Sister Therese O'Sullivan, co-founder and executive director emerita of Southside Center of Hope (formerly St. Martin de Porres House of Hope), a drug recovery home for women in Chicago's Woodlawn neighborhood. Photo by Jermaine "WallStreet" Horton of Wallstreets Vision Photography
ABC7 Chicago's Judy Hsu interviews Sister Therese O'Sullivan (center), co-founder and former executive director of Southside Center of Hope (formerly St. Martin de Porres House of Hope) and Angelia Holman, former client of the organization, for a Newsviews segment.