Chicago, IL

Public Relations
Media Outreach ▪ Press Conferences ▪ Editorial Board Meetings ▪ Community Events
A Case Study
Retiring Nun Keeps Fighting
Women's Drug Addictions
Challenge
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Publicize the 2016 retirement celebration and 33-year legacy of Sister Therese O'Sullivan, co-founder of the Southside Center of Hope (formerly St. Martin de Porres House of Hope), a drug recovery home for women in Woodlawn
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Raise awareness of the organization, one of Chicago's best-kept secrets

Sister Therese O'Sullivan, co-founder and executive director emerita of Southside Center of Hope. Photo by Jermaine "WallStreet" Horton of Wallstreets Vision Photography
Strategy
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Developed a public relations strategy that highlighted the 77-year-old nun's 33-year fight against drugs
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Offered exclusive stories of current and former clients of the drug recovery home
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Pitched story in the context of the nation's current opioid crisis
Results
ABC7 Chicago's Judy Hsu interviews Sister Therese O'Sullivan (center), co-founder and former executive director of Southside Center of Hope and Angelia Holman, former client of the organization, for a Newsviews segment.
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News features in the Chicago Tribune , Chicago Sun-Times, DNAInfo.com, ABC7 News , NBC News, CBS News and Hyde Park Herald
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An increase in in-kind contributions to the organization