Public Relations

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A Case Study

Retiring Nun Keeps Fighting 

Women's Drug Addictions

Challenge
  • Publicize the 2016 retirement celebration and 33-year legacy of Sister Therese O'Sullivan, co-founder of the Southside Center of Hope (formerly St. Martin de Porres House of Hope), a drug recovery home for women in Woodlawn

 

  • Raise awareness of the organization, one of Chicago's best-kept secrets

Sister Therese O'Sullivan, co-founder and executive director emerita of Southside Center of Hope. Photo by Jermaine "WallStreet" Horton of Wallstreets Vision Photography
Strategy
  • Developed a public relations strategy that highlighted the 77-year-old nun's 33-year fight against drugs

  • Offered exclusive stories of current and former clients of the drug recovery home

 

  • Pitched story in the context of the nation's current opioid crisis

Results
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ABC7 Chicago's Judy Hsu interviews Sister Therese O'Sullivan (center), co-founder and former executive director of Southside Center of Hope and Angelia Holman, former client of the organization, for a Newsviews segment.

 

  • An increase in in-kind contributions to the organization