Public Relations

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I've garnered favorable press coverage for my clients on matters ranging from labor market data and academic research to community events and social advocacy.  

A Case Study

Retiring Nun Keeps Fighting 

Women's Drug Addictions

The Challenge: 

 

To publicize the Sept. 29, 2016 retirement celebration and the legacy of Sister Therese O'Sullivan, co-founder of St. Martin de Porres House of Hope, a drug recovery home for women in Woodlawn. The organization has been one of Chicago's best-kept secrets.

 

The Strategy:

 

Developed a public relations strategy that highlighted the 77-year-old nun's 33-year fight against drugs, and offered exclusive stories of current and former clients of her drug recovery home. This angle was pitched, in the context of the nation's current opioid and heroin crises, to TV news talkshows, radio programs, religious media and specific reporters at targeted print and online publications.   View some of the press documents and photos.

The Results:  

  •  News features in the Chicago Tribune, Chicago Sun-Times, DNAInfo.com, ABC 7 News, NBC News, CBS News and Hyde Park Herald.

 

  • An increase in in-kind contributions to the organization.

Sister Therese O'Sullivan, co-founder and executive director emerita of St. Martin de Porres House of Hope, a drug recovery home for women in Chicago's Woodlawn neighborhood. Photo by Jermaine "WallStreet" Horton of Wallstreets Vision Photography
Press Coverage:

Written and designed by Yolanda Y. Harris, Marketing Communications Strategist, 2016.