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Chicago, IL
Public Relations
Media Outreach ▪ Press Conferences ▪ Editorial Board Meetings ▪ Community Events
A Case Study
University of Chicago Promotes Community Service and Literacy
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Challenge
Raise awareness of the University of Chicago’s Office of Civic Engagement's community initiatives in 2020 with just a week to promote both events: *
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MLK Day of Service
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My Very Own Library literacy program for Chicago Public Schools students
Results
Media coverage on local TV news stations and in community newspapers:
My Very Own Library (Dec. 3, 2019):
Strategy
Prepared and distributed to targeted media press materials, including a menu of opportunities for media coverage and photo summaries
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*Note: Yolanda Y. Harris provided PR services to the University of Chicago as a consultant for Rudd Resources LLC.
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