Public Relations

Media Outreach  Press Conferences ▪ Editorial Board Meetings ▪ Community Events
A Case Study

University of Chicago Promotes Community Service and Literacy

Challenge

Raise awareness of the University of Chicago’s Office of Civic Engagement's community initiatives in 2020 with just a week to promote both events: *

  •  MLK Day of Service

  • My Very Own Library literacy program for Chicago Public Schools students

Results

Media coverage on local TV news stations and in community newspapers:

 

My Very Own Library (Dec. 3, 2019):

 

 

 

MLK Day of Service (Jan. 18, 2020):

 

 

 

  • WLS-TV (link not available)

Strategy

Prepared and distributed to targeted media press materials, including a menu of opportunities for media coverage and photo summaries

2020-07-14 (2).png

*Note: Yolanda Y. Harris provided PR services to the University of Chicago as a consultant for Rudd Resources LLC.