Chicago, IL
Public Relations
Media Outreach â–ª Press Conferences â–ª Editorial Board Meetings â–ª Community Events
A Case Study
Cook County Land Bank Authority Rebuilding Communities, Empowering Small Businesses
The Cook County Land Bank Authority's third annual home giveaway. Photo by Yolanda Y. Harris
Challenge
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Increase awareness of the Cook County Land Bank Authority's work revitalizing communities *
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Educate the public about abandoned properties that are available for purchasing and rehabbing through the Land Bank
Results
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​30 earned media placements in a nine-month period
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34 percent increase in applications for the Land Bank's properties
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Tripled applicants to the Land Bank's home giveaway to 15,000 people and secured 26 earned media placements
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Media coverage of the new Maywood apartment buildings for people with disabilities in Village Free Press and Chicago Construction News
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Front-page coverage of the Land Bank's 500th property rehab in the Chicago Tribune
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COVID-19 impact on Land Bank property buyer and floral shop owner featured in CBS Chicago and the Beverly Review
Strategy
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Publicized the Land Bank's third annual home giveaway, its 500th property rehab and the debut of its newly-constructed housing for people with disabilities
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Told the stories of local developers, home buyers and businesses who had purchased abandoned properties from the Land Bank
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The Cook County Land Bank Authority's 500th property rehab in November of 2019. Featured rehabber is Dajuan Robinson. Photo by Yolanda Y. Harris
*Note: Yolanda Y. Harris provided PR services to the Cook County Land Bank Authority as a consultant for Rudd Resources LLC.