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A Case Study

Cook County Land Bank Authority Rebuilding Communities, Empowering Small Businesses 

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The Cook County Land Bank Authority's third annual home giveaway.  Photo by Yolanda Y. Harris

Challenge

  • Increase awareness of the Cook County Land Bank Authority's work revitalizing  communities *

  • Educate the public about abandoned properties that are available for purchasing and rehabbing through the Land Bank

Results
  • ​30 earned media placements in a nine-month period 

  • 34 percent increase in applications for the Land Bank's properties 

  • Front-page coverage of the Land Bank's 500th property rehab in the Chicago Tribune

Strategy

  • Publicized the Land Bank's third annual home giveaway, its 500th property rehab and the debut of its newly-constructed housing for people with disabilities

  • Told the stories of local developers, home buyers and businesses who had purchased abandoned properties from the Land Bank

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The Cook County Land Bank Authority's  500th property rehab in November of 2019. Featured rehabber is Dajuan Robinson.  Photo by Yolanda Y. Harris

*Note: Yolanda Y. Harris provided PR services to the Cook County Land Bank Authority as a consultant for Rudd Resources LLC.