Chicago, IL
Public Relations
Media Outreach ▪ Press Conferences ▪ Editorial Board Meetings ▪ Community Events
A Case Study
Cook County Land Bank Authority Rebuilding Communities, Empowering Small Businesses
The Cook County Land Bank Authority's third annual home giveaway. Photo by Yolanda Y. Harris
Challenge
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Increase awareness of the Cook County Land Bank Authority's work revitalizing communities *
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Educate the public about abandoned properties that are available for purchasing and rehabbing through the Land Bank
Results
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30 earned media placements in a nine-month period
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34 percent increase in applications for the Land Bank's properties
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Tripled applicants to the Land Bank's home giveaway to 15,000 people and secured 26 earned media placements
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Media coverage of the new Maywood apartment buildings for people with disabilities in Village Free Press and Chicago Construction News
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Front-page coverage of the Land Bank's 500th property rehab in the Chicago Tribune
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COVID-19 impact on Land Bank property buyer and floral shop owner featured in CBS Chicago and the Beverly Review
Strategy
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Publicized the Land Bank's third annual home giveaway, its 500th property rehab and the debut of its newly-constructed housing for people with disabilities
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Told the stories of local developers, home buyers and businesses who had purchased abandoned properties from the Land Bank
The Cook County Land Bank Authority's 500th property rehab in November of 2019. Featured rehabber is Dajuan Robinson. Photo by Yolanda Y. Harris
*Note: Yolanda Y. Harris provided PR services to the Cook County Land Bank Authority as a consultant for Rudd Resources LLC.