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Public Relations

Media Outreach â–ª Press Conferences â–ª Editorial Board Meetings â–ª Community Events

''Using the services of Yolanda Harris for marketing our ''No More Drama When Girls Become Women Expo'' has been a phenomenal experience. Her success at obtaining media coverage has helped us gain new and prospective clientele."


—Melissa Harris, founder and CEO, Embracing Your Future Association

A Case Study

''No More Drama'' Expo Tackles Low Self-esteem Among Teen Girls

Challenge

  • Boost attendance at Embracing Your Future Association's 2008 and 2009 "No More Drama" teen girl self-esteem conferences

 

  • Attract media coverage 

 

  • Gain more business and community support 

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Strategy

  • Secured popular radio personality Darryll King as emcee

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  • Email and web marketing, flyer distribution, targeted media outreach

Results

  • Major increase in conference attendees: 400 teen girls in 2009 and 150 in 2008, compared to 30 in 2006  

 

  • Several news stories and interviews: Chicago Tribune, Chicago Defender, Lawndale News, The Times, WYCA (102.3 FM), WVON (1690 AM), WPWX (92.3 FM) and WBEZ/91.5 FM

 

  • Secured 5 news sponsors: Illinois Department of Public Health, The Chicago Community Trust, Illinois Institute of Technology, Hoy and Hype Hair

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