Public Relations

Media Outreach ▪ Press Conferences ▪ Editorial Board Meetings ▪ Community Events

''Using the services of Yolanda Harris for marketing our ''No More Drama When Girls Become Women Expo'' has been a phenomenal experience. Her success at obtaining media coverage has helped us gain new and prospective clientele."


—Melissa Harris, founder and CEO, Embracing Your Future Association

A Case Study

''No More Drama'' Expo Tackles Low Self-esteem Among Teen Girls

Challenge

  • Boost attendance at Embracing Your Future Association's 2008 and 2009 "No More Drama" teen girl self-esteem conferences

 

  • Attract media coverage 

 

  • Gain more business and community support 

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Strategy

  • Secured popular radio personality Darryll King as emcee

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  • Email and web marketing, flyer distribution, targeted media outreach

Results

  • Major increase in conference attendees: 400 teen girls in 2009 and 150 in 2008, compared to 30 in 2006  

 

  • Several news stories and interviews: Chicago Tribune, Chicago Defender, Lawndale News, The Times, WYCA (102.3 FM), WVON (1690 AM), WPWX (92.3 FM) and WBEZ/91.5 FM

 

  • Secured 5 news sponsors: Illinois Department of Public Health, The Chicago Community Trust, Illinois Institute of Technology, Hoy and Hype Hair

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