Public Relations

Media Outreach  Press Conferences  Editorial Board Meetings  Community Events
A Case Study

African-American Male Doctors Inspire Atlanta Youth With Stories of Perseverance

Challenge

Promote the  2018 Atlanta book tour of three African-American male doctors and former college classmates who wrote a book about their journey toward becoming doctors, “Pulse of Perseverance”  *

Strategy
  • Pitched media in Atlanta and the hometowns of the doctors

 

  • Targeted media that appealed to African-American interests

Results

Secured these media placements in a one-month period:

 

*Note: Yolanda Y. Harris provided these PR services as a consultant for Global 360 Marketing.

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The cover of the book called "Pulse of Perseverance," written by the three medical doctors featured on the cover: Drs. Joseph Semien Jr., Pierre Johnson and Maxime Madhere  

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