Public Relations

Media Outreach ▪ Press Conferences  Editorial Board Meetings Community Events
A Case Study

Affordable Child Care Expands for Illinois Residents      

Strategy

  • Created a story bank of human-interest stories on the impact of the state child care subsidy on working families and child care providers

  • Pitched media on our advocacy events, rallies at the Illinois State Capitol and stories of families impacted by child care policy

 

  • Published newsletters revealing the struggles of low-income working families

  • Arranged editorial board meetings

  • Coached a statewide network of child care providers on media strategies

Challenge
  •  3,000 plus Illinois families at risk of  losing their child care subsidy, and 30,000 families on a waiting list

  • Persuade the Illinois General Assembly to adopt Illinois Action for Children's (formerly called The Day Care Action Council of Illinois) proposed solution to the state's child care crisis

Note: This case study is from Yolanda Y. Harris' early years in PR, but it was one of her most rewarding, memorable experiences.

Results
  • $100 million added to state of Illinois’ child care budget in 1997

  • A revised child care policy for Illinois

  • Elimination of the state's waiting list for child care assistance

  • More than 150 favorable media placements statewide

  • A WPWR-TV $25,000 Advocacy Award

  • Increased momentum for child care advocacy in 1998.