Public Relations

Media Outreach ▪ Press Conferences ▪ Editorial Board Meetings ▪ Community Events

I've garnered favorable press coverage for my clients on matters ranging from labor market data and academic research to community events and social advocacy.  

A Case Study

Affordable Child Care Expands for Illinois Residents      

The Challenge:

 

To persuade the Illinois General Assembly to adopt the Day Care Action Council of Illinois' (now called Illinois Action for Children) proposed solution to the state's child care crisis. More than 3,000 Illinois families faced losing their child care subsidy under the state's eligibility guidelines, and 30,000 families were on a waiting list. 

 

 

The Strategy:

 

  • Implemented statewide public relations campaigns.

 

  • Published newsletters revealing the struggles of low-income working families.

 

  • Arranged editorial board meetings.

 

  • Coached a statewide network of child care providers on media strategies.

 

  • Coordinated community events and press conferences, including at the

       Illinois State Capitol.

 

 

 

The Results:

 

  • $100 million added to state of Illinois’ child care budget in 1997.

 

  •  A revised child care policy for Illinois

 

  • Elimination of the state's waiting list for child care assistance

 

  • More than 150 favorable electronic and print media placements statewide.

 

  • A WPWR-TV $25,000 Advocacy Award

 

  • Increased momentum for child care advocacy in 1998.

     

 

Written and designed by Yolanda Y. Harris, Marketing Communications Strategist, 2016.