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Public Relations

Media Outreach â–ª Press Conferences â–ª Editorial Board Meetings â–ªCommunity Events
A Case Study

Affordable Child Care Expands for Illinois Residents      

Strategy

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  • Created a story bank of human-interest stories on the impact of the state child care subsidy on working families and child care providers

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  • Pitched media on our advocacy events, rallies at the Illinois State Capitol and stories of families impacted by child care policy

 

  • Published newsletters revealing the struggles of low-income working families

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  • Arranged editorial board meetings

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  • Coached a statewide network of child care providers on media strategies

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Challenge

  •  3,000 plus Illinois families at risk of  losing their child care subsidy, and 30,000 families on a waiting list

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  • Persuade the Illinois General Assembly to adopt Illinois Action for Children's (formerly called The Day Care Action Council of Illinois) proposed solution to the state's child care crisis

Note: This case study is from Yolanda Y. Harris' early years in PR, but it was one of her most rewarding, memorable experiences.

Results

  • $100 million added to state of Illinois’ child care budget in 1997

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  • A revised child care policy for Illinois

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  • Elimination of the state's waiting list for child care assistance

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  • More than 150 favorable media placements statewide

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  • A WPWR-TV $25,000 Advocacy Award

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  • Increased momentum for child care advocacy in 1998.

     

 

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