Digital Marketing

Website Content  Email Marketing Social Media

Yolanda Y. Harris engages a variety of digital marketing tactics for her clients, including email marketing, blog writing, video and social media content.

 

 

   

A Case Study

The Chicago Community Trust's "On the Table" sparks civic engagement and a community of advocacy on Facebook

Challenge

Build and engage a social media community centered around The Chicago Community Trust’s 2018 "On the Table, " an annual daylong event where thousands of people across Chicagoland participate in community-based civic conversations on issues most important to them.

Strategy

Developed and managed a blog highlighting people who hosted On the Table conversations and organized civic activities.

  • Created an editorial calendar of Facebook and Twitter content on the initiative.

  • Kept the Facebook group engaged with regulars posts about On the Table activities

Results

  • Grew the On the Table Facebook group from zero to 400 followers within a three-month period.

 

  • Inspired hundreds of conversations within the group and more than 3,000 reactions. 

*Note: Yolanda Y. Harris provided  digital marketing services to The Chicago Community Trust as a consultant for Rudd Resources LLC.