Website Content ▪ Email Marketing ▪ Social Media
Yolanda Y. Harris engages a variety of digital marketing tactics for her clients, including email marketing, blog writing, video and social media content.
A Case Study
The Chicago Community Trust's "On the Table" sparks civic engagement and a community of advocacy on Facebook
Build and engage a social media community centered around The Chicago Community Trust’s 2018 "On the Table, " an annual daylong event where thousands of people across Chicagoland participate in community-based civic conversations on issues most important to them. *
Developed and managed a blog highlighting people who hosted On the Table conversations and organized civic activities.
Created an editorial calendar of Facebook and Twitter content on the initiative.
Kept the Facebook group engaged with regulars posts about On the Table activities
Grew the On the Table Facebook group from zero to 400 followers within a three-month period.
Inspired hundreds of conversations within the group and more than 3,000 reactions.
*Note: Yolanda Y. Harris provided digital marketing services to The Chicago Community Trust as a consultant for Rudd Resources LLC.