Chicago, IL

Digital Marketing
Website Content ▪ Email Marketing ▪ Social Media
Yolanda Y. Harris engages a variety of digital marketing tactics for organizations, including email marketing, blog writing, video and social media content.
A Case Study
Senior Lifestyle providing quality living for seniors
Challenge
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Build engagement on Senior Lifestyle's social media platforms.
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Increase the number of followers on social media channels.
Strategy
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Conducted a competitive analysis of Senior Lifestyle's social media content.
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Developed content recommendations, which included diversifyng content, incorporating more educational content, featuring more human-interest content and incorporating a tagging and hashtag strategy.
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Created an engaging social media campaign celebrating the company's 37th anniversary.


Results
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More than tripled engagement on LinkedIn
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Attracted an additional 1,000 followers on LinkedIn within a two-month period.

*Note: Yolanda Y. Harris performed these digital marketing services as public relations manager of Senior Lifestyle.