Digital Marketing

Website Content  Email Marketing Social Media

Yolanda Y. Harris engages a variety of digital marketing tactics for her clients, including email marketing, blog writing, video and social media content.

 

 

   

A Case Study

Cook County Land Bank Authority empowering developers and homeowners

Challenge
  • Promote the Cook County Land Bank Authority's work revitalizing communities on social media. *

 

  • Attract engagement and interactions among Land Bank's followers.

 

  • Increase the number of followers on social media channels.

Strategy

In collaboration with social media team:

  • Created lots of digital content for the  Land Bank's Facebook, Twitter and Instagram.

  • Highlighted success stories of homeowners and local developers who purchased and redeveloped abandoned properties. 

  • Increased frequency of postings.

  • Created  "Transformation Tuesday" campaign featuring rehabbed properties.

Results

Facebook: A nearly 20 percent increase in Facebook followers and 82,000 impressions in a six-month period, with posts in some months attracting 1,000 link clicks.  

Twitter:  112 new Twitter followers, 53 retweets in a six-month period. Impressions in some months reached 15,000.

Instagram:  Posts at times attracted 10,000 impressions and 763 interactions within a month's period. Grew Instagram from 0 to 516 followers in a six-month period.

Dajuan Robinson, a Cook County Land Bank Authority developer, finalizing rehab work on his property, the Land Bank's 500th property rehab, in the Greater Grand Crossing neighborhood. 

Photo by Yolanda Y. Harris

500th property _instagram.jpg
Michael Bolz_FB.jpg

*Note: Yolanda Y. Harris provided digital marketing  services to the Cook County Land Bank Authority as a consultant for Rudd Resources LLC.