Digital Marketing

Website Content  Email Marketing Social Media

Yolanda Y. Harris engages a variety of digital marketing tactics for her clients, including email marketing, blog writing, video and social media content.

 

 

   

Cook County Land Bank Authority empowering developers and homeowners

The Challenge:

The Cook County Land Bank Authority has been doing great work revitalizing communities, but they needed help promoting their work on social media, attracting engagement and interactions among its followers and drawing more followers.

The Strategy:

As a Rudd Resources consultant, Yolanda Y. Harris collaborated with a team of social media experts and developed lots of digital content for the Cook County Land Bank Authority's Facebook and Twitter pages.

 

Yolanda Y. Harris shot videos, snapped photos and wrote content highlighting success stories of homeowners and local developers who purchased abandoned, distressed properties from the Cook County Land Bank Authority, redeveloped the properties and revitalized neighborhood blocks in the process.

 

Her content was incorporated into a strategy that included increased weekly posting and a new "Transformation Tuesday" campaign featuring rehabbed properties.

 

The Results:

Facebook: A nearly 20 percent increase in Facebook followers and 82,000 impressions in a six-month period, with posts in some months attracting 1,000 link clicks.  

Twitter:  112 new Twitter followers, 53 retweets in a six-month period. Impressions in some months reached 15,000.

Instagram:  Posts at times attracted 10,000 impressions and 763 interactions within a month's period. Grew Instagram from 0 to 516 followers in a six-month period.

Dajuan Robinson, a Cook County Land Bank Authority developer, finalizing rehab work on his property in the Greater Grand Crossing neighborhood. Photo by Yolanda Y. Harris

Written and designed by Yolanda Y. Harris, Communications Strategist