Digital Marketing

Website content  Email marketing Social media

I can promote services and events through digital marketing, including email and social media. I can also write and package the content for websites and do basic web design. This website is one example. Below are samples of digital work from volunteer projects:

 

   

Digital Marketing for a Family Reunion

The Challenge:

Entice members of the Pleas and Shy families to attend a family reunion held in Chicago.

 

The Tactics:

Direct mail, email marketing, database creation, website, Facebook, phone solicitations.

 

The Results: 

Marketing campaign yielded a 29.8 percent email open rate, an 8.3% clickthrough rate and a 32.6% email conversion rate. More than 100 people from different states attended the reunion.

 

A Memorial Web Tribute

The Challenge:

To honor a beloved family member and keep her memory alive.

 

The Tactics:

Created a website consisting of articles on and videos of the family member and a photo collage of her and her family.Promoted the website through email.  

 

The Results:

Website was well-received by her family and shared on Facebook. 

Written and designed by Yolanda Y. Harris, Marketing Communications Strategist, 2016.

 

reunionplugger