Digital Marketing
Website content ▪ Email marketing ▪ Social media
I can promote services and events through digital marketing, including email and social media. I can also write and package the content for websites and do basic web design. This website is one example. Below are samples of digital work from volunteer projects:
Digital Marketing for a Family Reunion
The Challenge:
Entice members of the Pleas and Shy families to attend a family reunion held in Chicago.
The Tactics:
Direct mail, email marketing, database creation, website, Facebook, phone solicitations.
The Results:
Marketing campaign yielded a 29.8 percent email open rate, an 8.3% clickthrough rate and a 32.6% email conversion rate. More than 100 people from different states attended the reunion.
A Memorial Web Tribute
The Challenge:
To honor a beloved family member and keep her memory alive.
The Tactics:
Created a website consisting of articles on and videos of the family member and a photo collage of her and her family.Promoted the website through email.
The Results:
Website was well-received by her family and shared on Facebook.