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A Case Study
What Would Justice Look Like Without Jails?
What would justice look like if there were no jails and people were self-governed?
Imaginings like this were the focus of a citywide initiative and art exhibition called Envisioning Justice, created by Illinois Humanities to encourage community dialogue about the injustices of our criminal justice system and ideas for making the system better.
As a Rudd Resources consultant, Yolanda Y. Harris was charged with raising awareness about the upcoming exhibition in the summer of 2019.
Alexandria Eregbu, the curator for Envisioning Justice, gives a tour of the exhibition.
Photo by Yolanda Y. Harris
Yolanda Y. Harris created a strategy that gave reporters multiple opportunities to report on the exhibition before its opening day. She created a story bank that contained descriptions, photos and videos of artists' exhibition-preparation activities occurring in different parts of Chicago. The story bank would become her power tool for attracting a range of media stories. She pitched these stories in exclusive-like fashion to reporters.
12,000 visitors to the art exhibition in a three-month period.
20 earned media placements within a two-month period.
Commissioned artist Dorothy Burge posing with the quilt she created for the exhibition to heighten awareness of the police murder of Laquan McDonald. Photo by Yolanda Y. Harris